The Sherlock Anti-Thief Campaign Shows How Worthless Cars Will Be to Thieves
Meghan Young — February 3, 2016 — Autos
References: adeevee
The Sherlock Anti-Thief ad campaign cleverly depicts how worthless a car can be to a potential thief with its system in place. So worthless, in fact, that the images depicts a security truck, pick-up and convertible as large garbage bins. It specifically attributes this new perspective through the use of its impressive technology, writing, "Thanks to our 52 marking points."
Conceived and executed by Bleublancrouge, an ad agency based in Montreal, Canada, the Sherlock Anti-Thief ad campaign was creative directed by Jonathan Rouxel with art direction by Julien Hérisson and photography by Simon Duhamel of Consulat. Dark and gritty, the images allude to the fact that something bad can happen, but that it won't. That kind of peace of mind is priceless.
Conceived and executed by Bleublancrouge, an ad agency based in Montreal, Canada, the Sherlock Anti-Thief ad campaign was creative directed by Jonathan Rouxel with art direction by Julien Hérisson and photography by Simon Duhamel of Consulat. Dark and gritty, the images allude to the fact that something bad can happen, but that it won't. That kind of peace of mind is priceless.
Trend Themes
1. Anti-theft Technology - The Sherlock Anti-Thief campaign showcases how innovative anti-theft technology can make cars worthless to potential thieves.
2. Creative Advertising - The Unattractive Car Ads trend highlights the effectiveness of creative ad campaigns that convey a strong message.
3. Peace of Mind - The Sherlock Anti-Thief campaign emphasizes the growing demand for products and services that provide consumers with peace of mind.
Industry Implications
1. Automotive Security - The automotive security industry can capitalize on the need for advanced anti-theft technology showcased in the Sherlock Anti-Thief campaign.
2. Advertising and Marketing - The advertising and marketing industry can explore the Unattractive Car Ads trend to create unique and impactful campaigns for their clients.
3. Consumer Electronics - The consumer electronics industry has an opportunity to develop innovative products that enhance personal security and offer peace of mind, as inspired by the Sherlock Anti-Thief campaign.
3.6
Score
Popularity
Activity
Freshness
