With the large amount of controversy surrounding the oil spill, Shell goes green with cleaner energy plans. They have been releasing ads to show off their greener initiatives.

Located above, their smart move answers people's questions about our dependence on oil. People may become more aware of how often they fill up their gas tanks, and once they see this ad they may become more choosy of where they go.

Implications - It is often the case that consumers will fail to engage in important discourses such as this one. However, businesses that are able to effectively present important issues in engaging and entertaining ways will succeed in not only capturing the attention of consumers, but will also successfully share critical information with members of modern society.