Shelby Walsh in Marketing Magazine

By: Laura McQuarrie - Nov 23, 2015
References: marketingmag
It's true that millennials are not progressing through life stages in the same way as the generations before them, but not exactly in the way one might expect. While it's a common belief that young millennials feel strongly against marriage, home-buying, having children or settling down in general, there is evidence that suggests otherwise. Trend Hunter's president Shelby Walsh recently shared a fact from BabyCenter in her column on Marketing Magazine: "Millennials were responsible for 78% of the 386,000 annual births last year in Canada and 80% of births globally." This means that there is a huge amount of opportunity for brands to market not just to millennials, but millenial parents as well. Acceptance, Crowdsourcing and Authenticity are three ways that brands can align themselves with millennial parents.

Marketing to Millennial Parents

"TransParentcy" is a movement among millennials has identified as a desire for more transparency in family-targeted marketing. With most millennials changing their decision criteria when it comes to things like groceries, personal care items and household goods when they’re christened into parenthood, this is a vital segment to understand and speak to.

Read the full article at Marketing Magazine here.