Shelby Walsh in Marketing Magazine

By: Laura McQuarrie - Sep 2, 2015
References: marketingmag
One of the biggest complaints that many shoppers have with plus-size clothing is that it's usually years behind the coolest styles from runways and retail clothing shops—but with the emergence of body-positive campaigns and brands, people of all shapes and sizes are being included in major fashion movements.

Trend Hunter President Shelby Walsh points out how plus-size retailers like Torrid are leading this shift in the industry; Over the next year, the California-based retailer will be launching 50 stores in Canada, in addition to its 315 stores across America.

Torrid Set to Heat Up Canada's Plus-Size Market

What makes Torrid different? The brand, which sells sizes 12 to 28, is "young, sexy, edgy and fashion-focused," said Lisa Harper, CEO of Torrid, in an interview with Marketing. "[Another] critical differentiator is we provide everything in [the customer’s] closet, including jeans, active wear, shoes intimate apparel and cocktail dresses."

Harper said the Torrid customer is in her mid- to late 20’s and wants to be status quo in terms of what’s happening in fashion. Shopping for plus-size clothes has typically been "a very difficult shopping experience" for customers, she said. "It’s been like a treasure hunt their whole life to put together [fashionable] outfits."

Read the full article at Marketing Magazine here.