Shelby Walsh in The Globe and Mail

By: Laura McQuarrie - Mar 28, 2016
References: theglobeandmail
In addition to reshaping the business world, the digital realm has dramatically changed the conference experience. In her latest column for The Globe and Mail, Trend Hunter President Shelby Walsh reveals three key trends that are driving some of the most innovative conferences of today. Beacons, virtual technology and gamified networking are now being used to reshape familiar experiences of the past. As well as changing the way speakers deliver and attendees receive content, digital technology offers a more tangible way to measure attendance, engagement and ROI in real-time.

At Trend Hunter's own Future Festival, attendees experience the conference in an entirely new way with 360-degree Bubl Cam cameras and virtual reality headsets.

With Beacons and Gamified Networking, the Conference Business is Going Digital

It’s not enough to have a conference app that displays all your event has to offer. Attendees expect a tailored experience, and that’s just what beacon technology has allowed conferences to do more successfully than ever before. A technology conference held in Melbourne called, Pause Fest, made use of iBeacon by pushing alerts to their companion app that notified attendees of everything from keynote speakers performing near them to providing them with more information on things like installations they’re viewing.

Read the full article on The Globe and Mail here.