See-Through Designs Hit the Streets
Since the whole idea of the sheer look is to show more of yourself than normal, Heather Graham kinda got it wrong because it’s clear she’s wearing a bra--you can see it. But thankfully, Natalie Portman and Kate Moss are on to the trend and do it right.
Implications - No longer looking to blend in, modern consumers are seeking out bolder styles. Designs that push the limits on what is widely accepted are appealing to shoppers who want to stand out. Companies could focus on this desire in order to grow their number of customers.