Ideas
Explore the world's #1 largest database of ideas and innovations, with 459,692 inspiring examples.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,208 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 459,692 cutting edge ideas.

Beers for Social Good

Exotic Drinks at the Shebeen Bar Benefit Developing Nations

— January 13, 2012 — Social Good
When Shebeen Bar launches in Melbourne, Australia, we bet tons of people will be flocking in -- not just because they will serve different kinds of exotic beer, but because every drink purchased will make the world a little more. Specifically, $2 from each drink will go toward a project in the country of the beer's origin. Not a bad excuse to hit the local watering hole.

The non-profit bar, launched by 20-something social entrepreneur Simon Griffith, is working hard to generate enough funds to open. They've launched a quirky website filled with irony and fun, from animated flying cats to email addresses starting with meow@ to help spread the word and let people donate. The lighthearted theme is a refreshing twist on a cause-oriented business.

"We're not about guilt-motivated purchases," the told The Age. "It's about, 'Wow, this is a kick ass space, I want to go there'.

“We are moving away from the Oxfam tin-rattling approach to retail to a space where we create high-quality products and services and make them non-profit."

In the meantime, they are selling Shebeen beer to local venues including Rice Queen, which sells Huda their Vietnamese beer, Panama Dining, which sells their Negra Modelo beer, and Madame Brussels which serves St. George, their Ethiopian beer.

Contact Information
Shebeen Bar website
Shebeen Bar on Twitter
Trend Themes
1. Socially Conscious Drinking - The trend of bars and establishments incorporating social good into their business models by donating a portion of drink sales to charitable causes.
2. Non-profit Retail Spaces - The trend of creating high-quality retail spaces that offer products and services while also operating as non-profit organizations.
3. Quirky Cause Marketing - The trend of using playful and ironic marketing strategies to promote cause-oriented businesses.
Industry Implications
1. Bar and Hospitality Industry - Bars and restaurants that incorporate social good into their business models by donating a portion of drink sales to charitable causes.
2. Retail and Non-profit Sectors - Retail spaces that offer high-quality products and services while also functioning as non-profit organizations.
3. Marketing and Advertising Industry - Brands and businesses that use playful and ironic marketing strategies to promote cause-oriented products and services.
2.5
Score
Popularity
Activity
Freshness