Shawn Demumbrum Creates Comics Based on The Smiths
Shawn Demumbrum has come up with a brilliant concept for a comic anthology that will certainly have cross-over appeal for both the comic reader market and the alternative rock one.
Implications - Youth consumers are looking for iconic symbols of cool to associate themselves with. Certain cultural references have become galvanized as hip; one example is the 80s punk band Black Flag. Companies ought to consider how they can use references of cool to attract this demographic.