The Sharpie 'Uncap' Campaign Imagines a World Without Self Expression

By: Allison Love - Published: May 26, 2010 • References: multivu.prnewswire & sharpieuncapped
The Sharpie 'Uncap' campaign asks users, "What would the world be like without self expression?" Users are then asked to "uncap what's inside" and reveal their true expressions by using a Sharpie marker. The commercial is pretty cool, starting off in black and white and switching to color via Sharpie markers.

It shows someone giving an autograph, coloring their bike helmet and making colorful posters. The Sharpie Uncap campaign essentially asks to us to "imagine a world void of self-expression," which is impossible, thanks to Sharpie. Stats for Soulful Marker Crusades Trending: Older & Average
Research: 3,083 clicks in 312 w
Interest: > 3 minutes
Concept: Sharpie Uncap Campaign
Related: 60 examples / 46 photos
Segment: Neutral, 18-35
Comparison Set: 22 similar articles, including: 10 examples of marker madness, felt tip pin ups, and sharpie art.