The Sharpie Ultra Fine Point Campaign Takes It to a Molecular Level

By: Meghan Young - Published: Feb 7, 2013 • References: draftfcb & ibelieveinadv
The Sharpie Ultra Fine Point campaign really shows how fine a point these permanent markers have. Going to a microscopic level, it depicts molecules that have been marked up with fun doodles. Although this might be rather unrealistic seeing as not everyone owns a microscope to be able to test this 'theory' out, it does get the point (pun intended) across loud and clear.

Conceived and executed by Draftfcb, an ad agency based in Chicago, United States, the Sharpie Ultra Fine Point campaign plays on people's imaginations. Impressively illustrated by Gustavo Dorietto and Estudiorama, the images were expertly retouched by Karyn Bieneman. Vibrant and eye-catching, these print ads are certainly refreshing, especially when compared to the previous campaign created for the same product. Either way, people will understand how fine the markers are. Stats for Microscopic Marking Ads Trending: Older & Chilly
Research: 882 clicks in 171 w
Interest: 1 minutes
Concept: Sharpie Ultra Fine Point Campaign
Related: 46 examples / 35 photos
Segment: Neutral, 12-55
Comparison Set: 17 similar articles, including: quirky designer posters, fantastical voyage ads, and waterproof phone ads.