The Sharpie Twin Tip Campaign Retells 'The Social Network'

By: Leslie Chen - Jun 1, 2013
References: giovannidraftfcb.br & adsoftheworld
These Sharpie Twin Tip advertisements are the kind that will instantly have you nodding your head with understanding.

Created by DRAFTFCB in Sao Paulo, Brazil, the campaign contains three different ads created with a Sharpie. The ads are in comic form and depict different stories like Mark Zuckerberg's creation of Facebook on 'The Social Network' and even Prince Harry's journey from birth to tabloid-favorite royal. Each ad features one story depicted in two ways with the thicker tip of the pen associated with a more concise storyline while the finer tip features a more detailed description.

Paired with the words "One story. Two points," the Sharpie Twin Tip ads clearly illustrate their message by cleverly incorporating the object they're trying to sell with the execution.