Mike Niemann is the artist behind the Sharpie Miata. His work manages to breathe life into what otherwise would have been just another aging Miata zipping down the street. Check out this Sharpie creation in the featured gallery.
Implications - There are a large number of consumers in today's society who are willing to invest large sums of money into products that boast unique or one-of-a-kind qualities. Such products leave consumers feeling distinguished from their peers. Businesses that devote their efforts to meeting these needs will experience high rates of success.