The Sharp 'Steamwave AX-1100' is a 3-in-1 steam oven packed with a steamer, grill and microwave.
It is the first to introduce steam and grill into a microwave unit. The steamer has a 15-programmable setting; the grill is 40 percent faster than conventional grills; and it can operate as a powerful 900-watt microwave.
Perfect for small condo units and city living, urbanites can now save room in the kitchen with this new appliance.
Implications - Products that incorporate multiple functions within one easily useable device quickly appeal to the fast-paced lives that consumers admittedly possess. Companies that allow their technology to create multiple services for consumers will be more likely to attract a target market of on-the-go consumers, which is highly lucrative.
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Concept: Sharp Steamwave AX-1100
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Segment: Females, 18-55
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