Everyone knows sharp scissors are actually safer than dull scissors, but this print ad implies Fiskars scissors might actually cut up old dull scissors if put in the same drawer.
Obviously, scissors don't have a mind of their own to do such a thing, but the way this print ad is constructed effectively communicates the idea of a homicidal scissor that is so good it can be the only scissor around. This is an interesting technique because it is aggressive yet practical. The viewer actively suspends their disbelief that a pair of scissors would be sharp enough to cut other scissors into pieces. Once Friskars achieves this with its viewer, then the idea sinks in that these scissors are the only pair the customer will ever need.
Homicidal Scissor Ads
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