Share actually separates into two different televisions to allow for individual TV watching.
While the Share TV seems to promote couch potato tendencies, it is a great idea for families with young children (and possibly a stubborn significant other) who love fighting over the remote.
Implications - In today's fast-paced, increasingly plugged in society, consumers suffer from an ever diminishing attention span. A company can capitalize on this creating products that explicitly serve more than one service. By offering consumers the ability to multi-task in their entertainment the same way they do in their lives, the company establishes itself as one with a focus on consumer needs in the 21st Century.