This App Lets Employees Determine What to Share on Social Media
Katherine Pendrill — August 19, 2015 — Tech
References: itunes.apple & techcrunch
'CultureSphere' is a new platform that allows employees to determine what content they should share on social media. While many companies encourage their employees to have an active online presence, senior executives often have the final say on what is shared. This app provides a new platform for employees to have a say in what is shared online.
As CultureSphere founder Danny Gordon explains, the new app is "the first social media platform that’s 100 percent inspired by employees." Instead of letting employers choose what their workers share, this platform allows employees to have a say in what they share on social media. The service works by allowing employees to upload their photos and videos in a company-specific feed. Designated curators can then sort through the content and help select items that should be shared more broadly.
The platform provides a more fair and equitable way for companies to curate employee-driven social media content.
As CultureSphere founder Danny Gordon explains, the new app is "the first social media platform that’s 100 percent inspired by employees." Instead of letting employers choose what their workers share, this platform allows employees to have a say in what they share on social media. The service works by allowing employees to upload their photos and videos in a company-specific feed. Designated curators can then sort through the content and help select items that should be shared more broadly.
The platform provides a more fair and equitable way for companies to curate employee-driven social media content.
Trend Themes
1. Employee-driven Content Curation - CultureSphere enables employees to curate and share their own content on social media, giving them a greater voice and ownership in the company's online presence.
2. Employee Empowerment - This platform empowers employees by allowing them to participate actively in shaping the company's social media narrative, fostering a sense of engagement and ownership.
3. Personalized Company Branding - CultureSphere offers a personalized approach to company branding, allowing employees to showcase their unique experiences and perspectives, resulting in a more authentic and diverse online presence.
Industry Implications
1. Social Media Management - Companies in the social media management industry can incorporate employee-driven content curation platforms like CultureSphere to offer more inclusive and engaging services to their clients.
2. Employee Engagement - The employee engagement industry can leverage platforms like CultureSphere to enhance employee empowerment and create a stronger connection between employees and their organization.
3. Corporate Communications - Organizations in the corporate communications industry can adopt employee-driven social platforms to foster a more transparent and authentic brand image through employee advocacy and storytelling.
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