This bike easily transforms while riding. All you have to do is lean back and the Zweistil will take you from a racing bike to a cruiser. Check out the video above for a mock-up trial run of the bike.
Implications - This ergonomic bike provides a slight alteration to an everyday product. These small changes can make a huge difference when it comes to selling a product, as it infuses a commodity with an element of originality. Customers are looking for new takes on old artifacts, so a business that meets this need has the potential to sell big.