The Zweistil by Stefan Wallmann Transforms to Fit Your Needs
This bike easily transforms while riding. All you have to do is lean back and the Zweistil will take you from a racing bike to a cruiser. Check out the video above for a mock-up trial run of the bike.
Implications - This ergonomic bike provides a slight alteration to an everyday product. These small changes can make a huge difference when it comes to selling a product, as it infuses a commodity with an element of originality. Customers are looking for new takes on old artifacts, so a business that meets this need has the potential to sell big.