Superstar

The Shanghai Tang Spring 2014 Campaign Stars Bonnie Chen and Zhao Lei

By: Meghan Young - Published: • References: shanghaitang & fashiongonerogue
While some people will want to head by the sea for some sun, sand and salt water, others may want to take a cue from model Bonnie Chen in the Shanghai Tang Spring 2014 ad campaign. Although she can be found in an elegant swimsuit, in general she is found lounging in glamorous outfits that would fit into a number of posh cocktail events more than strolling around a luxury estate.

The Shanghai Tang Spring 2014 ad campaign was shot by photographer Richard Bernadin. The platinum blonde beauty poses alongside male model Zhao Lei, who acts as her lover in the photoshoot. Inspired by the golden age of Hollywood, the campaign was creative directed by Raffaele Borrielo and styled by Benjamin Armand. The season never looked more promisingly sophisticated until now. Stats for Glam Seaside Fashion Ads Trending: This Year & Buzzing
Traction: 3,133 clicks in 30 w
Interest: 1.8 minutes
Concept: Shanghai Tang Spring 2014
Related: 83 examples / 64 photos
Segment: Females, 18-55+
Comparison Set: 30 similar articles, including: moody countryside fashion ads, neo goth fashion ads, and elegant denim fashion ads.