The Shanghai Tang Spring 2013 Campaign Stars Model Lina Zhang

By: Meghan Young - Published: Feb 20, 2013 • References: shanghaitang & fashiongonerogue
The Shanghai Tang Spring 2013 ad campaign juxtaposes luxe fashion with a glamorous romance. As though personifying the love affair women will have with the retailer's latest collection, the campaign depicts a dark desire and the only way to satisfy it. While a man would do, a woman could find more use out of a chic all-white pantsuit or curve-hugging patterned dress.

Shot by photographer Richard Bernardin with creative direction by Raffaele Borriello, the Shanghai Tang Spring 2013 ad campaign stars model Lina Zhang, who strikes seductive poses alongside male model Hu Bing. The Chinese beauty was outfitted by stylist Franck Benhamou in elegant ensembles. The sophisticated looks were finished with sleek hair by Laurent Philippon and red lips by Christelle Coquet. Stats for Luxe Romance Fashion Ads Trending: Older & Buzzing
Research: 6,074 clicks in 170 w
Interest: 2.2 minutes
Concept: Shanghai Tang Spring 2013
Related: 95 examples / 73 photos
Segment: Females, 18-55+
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