Childlike Cartoon Fashion
From Osaka, Shan S. can routinely be seen rocking bright, bold prints, cartoonish hats and silly patterned tights. Never has childlike fashion looked so grown-up!
Implications - The desire to constantly stay young is ever-so popular among aging consumers of both male and female sexes. As a result, businesses that favor slightly older models as representatives of their products can instantly appeal to an aging demographic that is looking to be related to.