My favorite Shan Jiang illustration of the ones featured in this gallery is without a doubt the one with a gargantuan suited man parading through a city as hot air balloons hover and look on. The amber and turquoise glow of the piece are truly a feast for the eyes.
Implications - Consumers are appreciative of vibrant cartoon illustrations because they invoke pleasant and calming sensations from their viewers. These sensations act as stress relievers for consumers. As such, corporations may consider using cartoon illustrations in media campaigns to satiate the high consumer demand for such content.