The Re-Branding of Batiste Infuses Colorfully Whimsical Hidden Icons

By: Ady Floyd - Jul 30, 2015
References: bluemarlinbd & packagingoftheworld
Bluemarlin Brand design agency has created this playful shampoo branding for the iconic dry shampoo company Batiste. The product's fresh labels are accented with wild colors that resemble cartoon-like strands of flowing hair.

Among the cartoon-like hair strands are numerous icons such as cherries and hot air balloons. These adorable icons look normal at first glance, but a closer look reveals that each icon creates a hidden image. For example, the icon of the cherries reveals a pair of puckered and feminine lips. Another key aspect of this re-branding project is the change from the brand's name -- now written with an uppercase B rather than its classic, lowercase design.

The reason for Batiste's re-branding is a result of the company's expansion from dry shampoos into an extensive line of various styling products. The products include volume sprays and frizz tamers along with its original shampoos.