Odacité's 552M Bar Promises Professional Results Without Plastic Waste
Laura McQuarrie — May 6, 2020 — Fashion
References: odacite & cosmeticsbusiness
Odacité takes pride in creating clean skincare products that are only made with 100% natural and organic ingredients and the brand is now venturing into the haircare category with its first-ever shampoo bar. The 552M shampoo bar boasts balancing and restorative properties, and it promises to deliver professional-quality results without the waste of plastic packaging.
The product for everything from thin and straight to curly, frizzy and color-treated hair is packed with nourishing ingredients like coconut oil, cupuaçu butter, plus argan and castor oil. To support the scalp in the best way possible, Odacité created a soap-free formula that does offer a rich lather.
According to Odacité, one 552M shampoo bar is equivalent to three plastic bottles and can last up to 80 washes.
The product for everything from thin and straight to curly, frizzy and color-treated hair is packed with nourishing ingredients like coconut oil, cupuaçu butter, plus argan and castor oil. To support the scalp in the best way possible, Odacité created a soap-free formula that does offer a rich lather.
According to Odacité, one 552M shampoo bar is equivalent to three plastic bottles and can last up to 80 washes.
Trend Themes
1. Eco-friendly Haircare Products - Odacité's shampoo bar is a prime example of the trend towards plastic-free packaging in the personal care industry.
2. Natural and Organic Haircare Ingredients - Odacité's commitment to using 100% natural and organic ingredients in their shampoo bar aligns with the trend towards clean beauty.
3. Multi-functional Haircare Products - Odacité's shampoo bar is versatile enough to work for a variety of hair types, catering to the trend towards customizable haircare products.
Industry Implications
1. Personal Care Industry - The trend towards eco-friendly and natural ingredients creates opportunities for disruptive innovation in the personal care industry to cater to consumer demand.
2. Sustainable Packaging Industry - The trend towards plastic-free packaging creates opportunities for disruptive innovation in the sustainable packaging industry to come up with alternative packaging solutions.
3. Beauty Retail Industry - The trend towards customizable haircare products creates opportunities for disruptive innovation in the beauty retail industry, such as personalized haircare subscriptions.
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