Refreshment for the Morning After

By: Michael Marucci - Published: May 29, 2007   Updated: Mar 31 2011 • References: flight001
The Shame on You kit is an aptly named refreshment kit that contains all the goodies you need for the next morning. Specifically, it includes, "toothbrush and toothpaste, a 1 size fits all thong, 3 condoms, phone card, packet of pain reliever and a “leave behind note” with envelope". Buy one for $26 from Flight 001.

Implications - Today's consumer has a much more lax attitude towards casual sex than exemplified in previous generations. This opens up a market of products made for the promiscuous consumer, with this Shame on You morning after kit serving as a perfect example. Those in the contraceptive or adult products industries can directly capitalize on this casual sex phenomena. Stats for Shame on You Kit Trending: Older & Average
Research: 10,761 clicks in 469 w
Interest: 2.8 minutes
Concept: Shame On You Kit
Related: 52 examples / 40 photos
Segment: Neutral, 18-55
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