The Johannesburg Zoo Used Creative Cutouts to Advertise Night Tours

By: Laura McQuarrie - Jun 11, 2015
References: jhbzoo.org.za & creativecriminals
In order to promote the tours it offers that take place at night, the Johannesburg Zoo created a series of shadow posters to make these alternative ways to experience the zoo known.

Creating the shadow posters involved cutting out a bunch of seemingly abstract shapes. Although looking at the posters in a well-lit room didn't reveal the animals hiding within, they could be drawn out by holding light from a mobile phone under them. Once this was done, the dynamic displays got kids and parents alike excited about the creatures that can't normally be seen during a day trip to the zoo.

Since viewing the shadow posters required people to have a phone in hand, this made it easy to prompt parents to go to the zoo's website and arrange a visit through a mobile device.