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Swedish Tech Journal With Busty Blonde

By: Peter Tanner - Published: Jan 2, 2007   Updated: May 10 2011 • References: ths.kth.se and thelocal.se
In a bid to shed it's geeky image by shocking its readers, Osqledaren, the technology journal of the Royal Institute of Technology in Stockholm decided to spice up the cover. Instead of featuring technology on the cover, the cover features a busty topless Swedish blonde. This occurrence is a part of a broader global trend of getting attention via shock methods.

Implications - The reason for such a racy cover was partly because of the headline of the journal called The Naked Truth. Students have already started to complain that the title of the journal was a "poor excuse" to put the image that they did on the front. One of the founders of KTH’s women’s network Hanna Eiderbrant says, "that it is unnecessary and embarrassing for Osqledaren."