Potential
Using a sexy female flasher to advertise the new Porsche may not sell many new cars, but it is definitely getting attention and turning heads! In fact, the commercial is so popular that it's generating lots of chatter and jokes about choosing between the car and girl and the difficulty of the choice.

Whether sex sells or merely raises awareness, this brand exercise surely can't hurt Porsche's image or popularity.

Implications - Any company seeking immediate brand attention or memorable marketing would be wise to invest in advertising that overtly features sexual content. By brazenly attaching their company's name to potentially controversial marketing, the company shows a willingness to challenge conventional attitudes and establishes itself as a brand worthy of discussion.