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V Magazine Goes Behind the Scenes at Maybelline Shoot

By: Going Like Sixty - Published:   Updated: Mar 30 2011 • References: beautycrucible
Maybelline, the drugstore cosmetic favorite, is sexing it up with a limited-edition calendar featuring models Julia Stegner, Adriana Lima, Anna Wang, and Jessica White. V Magazine went behind-the-scenes and captured video from the calendar shoot with photographer Kenneth Willardt. The makeup artist is Charlotte Willer, the Danish creator of unusual but sexy looks.

Implications - Smart businesses know that there are more ways to market something like a cosmetic line than a photo-shoot or a commercial, and this calender is a great example of this reality in action. A calender is something that a consumer will use and look at year round, while a commercial lasts just seconds. This is definitely the kind of long-lasting strategy that more and more companies will want to look into if they want to stay on top of their game. Stats for Calendars for Makeup Brands Trending: Older & Mild
Traction: 11,856 clicks in 335 w
Interest: 4 minutes
Concept: Calendars For Makeup Brands
Related: 56 examples / 43 photos
Segment: Females, 18-55
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