The Axe Towel

Sex in advertising is nothing new and Axe brand spray for men is at the forefront. Their latest advertising campaign features a man in a suggestively sexual towel.  Hopefully, I don’t have to spell it out for you. Just enjoy. I want one of these!

Implications - In this day and age, sex sells just as well as it always has; however, using it on the masses means that there has to be a certain level of censorship or moderation to be followed. Like the Axe towel, no actual sexual act or racy image is being displayed. Sex is simply alluded to, making the piece a bit more friendly and playfully mysterious.