The Axe Towel

By: thischick - Published: Mar 29, 2007   Updated: Apr 14 2011 • References: amazingillusions.blogspot
Sex in advertising is nothing new and Axe brand spray for men is at the forefront. Their latest advertising campaign features a man in a suggestively sexual towel. Hopefully, I don't have to spell it out for you. Just enjoy. I want one of these!

Implications - In this day and age, sex sells just as well as it always has; however, using it on the masses means that there has to be a certain level of censorship or moderation to be followed. Like the Axe towel, no actual sexual act or racy image is being displayed. Sex is simply alluded to, making the piece a bit more friendly and playfully mysterious. Stats for Fake Sexy Trending: Older & Buzzing
Research: 39,474 clicks in 478 w
Interest: 2.8 minutes
Concept: Fake Sexy
Related: 51 examples / 39 photos
Segment: Males, 18-35
Comparison Set: 19 similar articles, including: recycled outdoor furniture, home robot assistants, and board game storage bags.