Sex Sells Shirts

Shaï,A French clothing company is testing the limits of the maxim that sex sells with online commercials that use hard-core pornography to hawk $100 T-shirts.
The campaign by Shai clothing depicts French porn stars frolicking on a circular bed, clothed, at least initially, in the brand’s latest styles.
Will this ad campaign really sell $100 shirts?It could create a buzz on the brand but at the end of the day,i believe it is really the style and comfort that counts in whatever clothes we buy..

Warning:Shaï interactive catalogs include X-rated pornographic content intended for adults only.