MTV's 'Sex is No Accident' Campaign Goes From Cartoon to Video

By: Katherine Vong - Published: Dec 26, 2011 • References: adsoftheworld & adweek
MTV's 'Sex is No Accident' print campaign was released earlier this year, and now it has turned into a series of funny animated videos.

The original print ads, created by Grey Worldwide Germany, was a series of multi-panel cartoons illustrating how sex is never an accident and because of that, you should always have time to use a condom. Now, those funny print cartoons have become amusing animated videos featuring characters like a water skiing stud and a hang-gliding babe finding themselves in accidental "sex" situations. For example, the video here shows a water skier losing control and accidentally bumping into the back of a bent-over woman. Visit Adweek to see the other humorous 'Sex is No Accident' videos. Stats for Amusing Animated Prophylactic PSAs Trending: Older & Buzzing
Research: 27,599 clicks in 229 w
Interest: > 3 minutes
Concept: Sex Is No Accident
Related: 66 examples / 51 photos
Segment: Neutral, 12-35
Comparison Set: 24 similar articles, including: blunt safe sex campaigns, anti-pregnancy ad campaigns, and cautious condom psas.