The Sete Leguas Boot ad campaign was created by advertising agency Talent. This clever ad campaign that they've conjured up certainly has me more worried about my feet than I've ever been before!
The ad depicts feet as sweet little old ladies, happy tropical fish and unsuspecting cities through elaborate foot paint. The potential enemies like bricks, saws and cleavers are then portrayed as muggers, fat cats and ravenous sea creatures. The tagline reads, “Feet have a lot of enemies. Protect yourself.”
And just like that, I’m starting to reconsider my flip-flop collection.