The Sete Leguas Boots Campaign Wants to Protect Toes

By: Luisa Amanda Gomes - Published: Jun 26, 2010 • References: adsoftheworld & advertlover
The Sete Leguas Boot ad campaign was created by advertising agency Talent. This clever ad campaign that they've conjured up certainly has me more worried about my feet than I've ever been before!

The ad depicts feet as sweet little old ladies, happy tropical fish and unsuspecting cities through elaborate foot paint. The potential enemies like bricks, saws and cleavers are then portrayed as muggers, fat cats and ravenous sea creatures. The tagline reads, "Feet have a lot of enemies. Protect yourself."

And just like that, I’m starting to reconsider my flip-flop collection. Stats for Intricately-Painted Foot Ads Trending: Older & Average
Research: 6,656 clicks in 309 w
Interest: 4 minutes
Concept: Sete Leguas Boots
Related: 60 examples / 46 photos
Segment: Neutral, 18-35
Comparison Set: 22 similar articles, including: body paint ads, nude vjs for animal rights, and skinvertising.