Sesc's Film Campaign Shows How People Change People

By: Marcelo Andrade - Sep 19, 2016
References: riocreativemagazine
Using the idea that "people change people" to celebrate the 70th anniversary of Sesc—an important institution in Brazil that provides through education and health, social wellness to the population—an online campaign supported by three short films was developed and already viewed by more than 23 million people.

The films show how a simple gesture can change lives. The three stories, The Village, The Square and The Dance invite the spectator to write how their lives were changed on Sesc. The huge success of the campaign allowed Sesc to increase not only the awareness of the brand but also the numbers of followers on social networks like Facebook and Instagram. The massive engagement reached helped the institution to improve its online communication.