Sergio Garcia Air Jordan ‘Heat’ Series Uses an Iconic Imag

By: Romina S. Cortellucci - Published: • References: sergiotheg & sneakernews
The Sergio Garcia Air Jordan ‘Heat’ Series celebrates the iconic basketball sneaker. The Texan-based artist Sergio Garcia was inspired by his childhood idolization of Michael Jordan. The shoes designed by Tinker Hatfield became not only a signature shoe, but a staple for style. The series celebrates not only the impact that the kicks had on Garcia, but on an entire generation who were defined by these shoes. 

Garcia created these colorful prints using an Andy Warhol-esque pop art style that had also captured the mainstream popular culture. The prints use gunpowder in the silk screen process. As the words of Michael Jordan’s “making negative situations, positive ones,” echoed are in Garcia’s, making the prints more meaningful.

The prints not only connect shoe lovers and basketball fans to the art world, but capture a moment in our recent history. Stats for Gun-Powdered Sneaker Prints Trending: Older & Average
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Concept: Sergio Garcia Air Jordan Heat
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Segment: Males, 12-55
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