Funny woman Sarah Silverman stars in a new ad campaign for Juicy Fruit with a Serenading Unicorn.
The video features the ups and downs of Silverman and the unicorn’s relationship, with the unicorn singing to her and professing his love. The viewer gets an in-depth look of the relationship and understands more thoroughly the basis of their connection. I actually feel for the poor unicorn when Silverman displays mistrust in their courtship.
The ad campaign has a call to action at the end, telling the viewer to go to the Serenading Unicorn’s Facebook page, where you are then able to send the Serenading Unicorn’s message of sentiment to your friends. The sentiments range from "Sorry you lost your phone" to "Thank you for liking my status update."
Stats for Musical Mythological Creatures
Trending: Older & Chilly
Research: 2,856 clicks in 264 w
Interest: 4 minutes
Concept: Serenading Unicorn
Related: 95 examples / 73 photos
Segment: Females, 12-55
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