Glittery Knickers for Adventurous Fashionistas
In the UK, Urban Outfitters and Topshop led the charge on the 'underwear as outerwear' trend with only a few sequined pieces left in stock.
Implications - This pattern was created simply by looking at a product in a different light and marketing it in a shocking and effective way. Companies can follow suit by creating their own patterns of popularity by re-thinking existing products in order to profit from them.Stats for Underwear as Outerwear Trending: Older & Mild
Traction: 9,412 clicks in 305 w
Interest: 4 minutes Concept: Underwear As Outerwear
Related: 99 examples / 76 photos
Segment: Females, 18-55 Comparison Set: 36 similar articles, including: sequined gold pants for men, 22 ways to flaunt sequins, and mixed media taxidermy.