Underwear as Outerwear
Glittery Knickers for Adventurous Fashionistas
In the UK, Urban Outfitters and Topshop led the charge on the 'underwear as outerwear' trend with only a few sequined pieces left in stock.
Implications - This pattern was created simply by looking at a product in a different light and marketing it in a shocking and effective way. Companies can follow suit by creating their own patterns of popularity by re-thinking existing products in order to profit from them.