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Glittery Knickers for Adventurous Fashionistas

By: Cowbag - Published:   Updated: Aug 10 2011 • References: urbanoutfitters
Forget comfort for a few weeks--sequined hot pants are what fashion's all about. I love them. You can wear them over a pair of opaque tights and trot about like a sparkling show horse, ignoring the fact that you are just wearing a pair of glittery underwear as outerwear.

In the UK, Urban Outfitters and Topshop led the charge on the 'underwear as outerwear' trend with only a few sequined pieces left in stock.

Implications - This pattern was created simply by looking at a product in a different light and marketing it in a shocking and effective way. Companies can follow suit by creating their own patterns of popularity by re-thinking existing products in order to profit from them.