Forget comfort for a few weeks--sequined hot pants are what fashion's all about. I love them. You can wear them over a pair of opaque tights and trot about like a sparkling show horse, ignoring the fact that you are just wearing a pair of glittery underwear as outerwear.
In the UK, Urban Outfitters and Topshop led the charge on the 'underwear as outerwear' trend with only a few sequined pieces left in stock.
Implications - This pattern was created simply by looking at a product in a different light and marketing it in a shocking and effective way. Companies can follow suit by creating their own patterns of popularity by re-thinking existing products in order to profit from them.
Stats for Underwear as Outerwear
Trending: Older & Mild
Research: 9,679 clicks in 385 w
Interest: 4 minutes
Concept: Underwear As Outerwear
Related: 73 examples / 56 photos
Segment: Females, 18-55
Comparison Set: 27 similar articles, including: sequined gold pants for men, 22 ways to flaunt sequins, and mixed media taxidermy.
Underwear as Outerwear
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