Seoul's $31 Billion Yongsan Project

By: Going Like Sixty - Published: Jan 30, 2008 • References: &
Seoul, South Korea, is a city that is continually transforming itself, from huts a hundred years ago to high rises now. A new project is scheduled for the Yongsan business district that will cost $31 billion and transform the gritty to the glittery. The 152 story centerpiece is a pear-shaped landmark. The city hopes this will help transform the country into a more Northeast Asian business center similar to Hong Kong, Shanghai and Singapore.

It's the largest urban project in South Korea's history and will kick off in 2011, with funding from Samsung and The National Pension Fund. They hope the project will reach completion by 2016. Stats for Cleaning up South Korea Trending: Older & Mild
Research: 6,493 clicks in 434 w
Interest: 4 minutes
Concept: Cleaning Up South Korea
Related: 60 examples / 46 photos
Segment: Neutral, 18-55
Comparison Set: 22 similar articles, including: top 50 brand activations in may, caffeinated chocolate cones, and shoe employee documentary series.