The set features young male model Alex sensually eating a slice of watermelon. The title of the set probably refers to this being Alex's first time with Hedi, or first time in a professional photo shoot.
The shoot took place in London in June 2009.
Implications - Companies and businesses can capture the attention of consumers by providing them with an original or unconventional concept to consider. Presenting an item or product in an alternative approach than its stereotype is much more likely to attract the attention of a consumer than an item depicted in a generic way. Companies and businesses will benefit by presenting products in enhanced aspects.