Sensodyne is Okay with Sensitivity, but Not When It Comes to Teeth

By: Laura McQuarrie - Published: May 20, 2014 • References: & adeevee
In these Sensodyne print ads, the toothpaste brand has a hipster and a vegan prove that it's fine for you to be sensitive, but not your teeth.

The ads take on one hot and one cold culprit that are known to be sources of pain for sensitive teeth. In the ads, the illustrated hipster and vegan cite reasons that they can't consume coffee or ice cream due to corruption in the industry or enslaved cow population. Unlike the sensitive hipster and vegan, their toothy counterparts don't offer any excuses when they express that the can't drink coffee or eat ice cream.

The funny Sensodyne advertisements were developed by the São Paulo-based Grey agency in Brazil. Stats for Toothy Hipster Advertisements Trending: Older & Warm
Research: 1,649 clicks in 105 w
Interest: 1.7 minutes
Concept: Sensodyne
Related: 60 examples / 46 photos
Segment: Neutral, 18-35
Comparison Set: 22 similar articles, including: sneaker snickering photography, dental health-tracking toothbrushes, and $100 luxury toothpaste tubes.