The Semyon Kirilin Jägermeister bottle turns the German liquor into an awe-inspiring, magical display.
The clean black bottle doesn’t seem like much, but once it’s dipped in ice and chilled to the right temperature, the bottle’s label magically appears. White scrawl seems to come out of nowhere showcasing the company’s logo and information about where the alcoholic beverage is made and what herbs are blended to make it so flavorful. There are also many other little drawings of geometrical shapes that you will have the pleasure of watching appear.
The Russian graphic designer Kirilin wanted to give the bottle some pizzazz. The paddle shape already offers a certain allure, but it is much more enticing to watch the print come to life as the beverage gets colder. Once it hits room temperature again however, the writing disappears.
Stats for Magically Labeled Liquour
Trending: Older & Chilly
Research: 1,293 clicks in 180 w
Interest: 1.9 minutes
Concept: Semyon Kirilin Jägermeister
Related: 73 examples / 56 photos
Segment: Males, 18-55+
Comparison Set: 27 similar articles, including: industrialized drink cartons, roughly drawn labels, and embraced beverage branding.
Magically Labeled Liquour
More Stats +/-
Roughly Drawn Labels
Industrialized Drink Cartons
Embraced Beverage Branding
Guido-Inspired Alcohol Beverages
Alcohol-Inspired Intimacy Props