This Sempach Store-in-Store Sits Within Pitti Uomo 89 in Florence

By: Rebecca Byers - Jan 29, 2016
This Sempach stand at Florence's Pitti Uomo 89 is an example of near-clinical merchandising that feels more like a contemporary art gallery than a fashion showcase. The kiosk is a carefully curated presentation that unveils the Sempach Fall/Winter 2014 collection and is separated into three parts that highlight specific innovations.

The store-within-a-store display is concise and boasts a distinct feel that reflects the brand's 2015 year. Although founded in 2005, the brand's key turning point is viewed as 2015, given that in this time they went back to their roots and cultivated a rich brand narrative that resonated well with consumers. The brand was originally inspired by the signature quilted sleeping bags of the Swiss Army, a theme that Sempach decided to revisit to great success.