These self storage ads for XtraSpace show what happens when one purchase leads to another. Without any words, each of the print ads tells a story in emoji format, telling heroic tales of how the purchase of a guitar leads to someone becoming a rockstar or a cowboy hat turns someone else into a real cowboy. Although a cowboy hat and a guitar are essentials to starting out on these paths, these ads cleverly point out that there are other necessary things that go along with these personas.
Of course, when the cowboys and the rockstars have accumulated too much stuff, all of the stories conclude with the items being packed away in self storage units so that they can continue on their adventures without being bogged down.
Storytelling Storage Ads
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