Saroor Bar Helps You Cope With Your Non-Booze Problems

By: Vincent Salera - Published: Feb 28, 2009 • References: adsoftheworld
The latest ads for India’s Saroor Bar are incredibly creative. Each ad uses a vintage-looking bar coaster with extremely sharp copy that entices you to go have a drink in their "friendly" bar.

My two favorites read: "We help guys cope with all kinds of problems except when the problem is alcohol," and "When a man has lost hope, we give him strength to go on."

The ads were created by advertising agency Rediffusion Y & R, Delhi, India with creative direction by Abhinav Pratiman, Daniel Uputturu. All art direction and typography was courtesy of Arnab Ray, and the copy was written by Abhinav Pratiman. Stats for Bars as Self-Help Stations Trending: Older & Chilly
Research: 5,055 clicks in 377 w
Interest: 4 minutes
Concept: Bars As Self-Help Stations
Related: 72 examples / 55 photos
Segment: Neutral, 18-35
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