The latest ads for India’s Saroor Bar are incredibly creative. Each ad uses a vintage-looking bar coaster with extremely sharp copy that entices you to go have a drink in their “friendly” bar.
My two favorites read: “We help guys cope with all kinds of problems except when the problem is alcohol,” and “When a man has lost hope, we give him strength to go on.”
The ads were created by advertising agency Rediffusion Y & R, Delhi, India with creative direction by Abhinav Pratiman, Daniel Uputturu. All art direction and typography was courtesy of Arnab Ray, and the copy was written by Abhinav Pratiman.
Bars as Self-Help Stations
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