SELA Z Takes on a Natural Look with its Boxed Packaging

By: Jamie Danielle Munro - Published: Jun 13, 2014 • References: bruketa-zinic & lovelypackage
SELA Z is a product from the Vukina Family Farm that needed an identity for its walnuts. The company worked with Bruketa&Zinic OM to come up with something that looked both clean and natural, which is exactly what was produced.

The name SELA Z is placed clearly on the top of the box, with the Z letter tucked underneath the last A of the previous word. The box was completed with a lighter wood finish, which slides apart at the top so that people can reach in and grab a few walnuts. Other than the lettering on the top of the package, the rest of the box is left quite clean and uncluttered. This helps to add to the natural look of the design, and have people focused on the contents inside instead. Stats for Wood Crate Walnut Branding Trending: Older & Mild
Research: 1,849 clicks in 102 w
Interest: 1.4 minutes
Concept: SELA Z
Related: 77 examples / 59 photos
Segment: Neutral, 18-55+
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