David Murray's Seibei Tee Shirts Will Put a Smile on Your Face
Seibei tee shirts are all highly creative and funny pieces that are sure to turn some heads. My favorite tee in Murray's collection simply reads, "I'm fat, let's party." There are many great creations in this collection, all of which are worth a gander.
Implications - Youth consumers are attracted to quirky and fun products that display a high level of originality. Seibei tee shirts taps into this impulse and create attire that expresses the individuality of the consumer. Companies should take this mindset into account when creating products and ad campaigns for this demographic.