Potential

"Madworld" Promo Features Severed Arms Holding the Game

By: Daniel Glover - Published:   Updated: Jun 2 2011 • References: sega & mischiefpr
This is a pretty hardcore launch campaign for "Madworld," a video game that the UK press has called the most violent ever. Severed arms holding the game have been placed around London to coincide with the launch date. "Madworld" has already stirred up a fit of controversy, according to Mischief PR, as it's being exclusively released by SEGA on the “family-friendly” Nintendo Wii.

Implications - Campaigns have to become more attention-grabbing to break through the clutter audiences are exposed to. By using out of home methods and guerilla tactics, agencies are able to come up with creative ways to garner free exposure for the product that they are advertising for.

Stats for Gory Game Launches Trending: Older & Mild
Traction: 5,603 clicks in 300 w
Interest: 4 minutes
Concept: Gory Game Launches
Related: 79 examples / 61 photos
Segment: Males, 12-35
Comparison Set: 29 similar articles, including: horrific museum ads, 22 gory anatomical designs, and gory fast food campaigns.