Zaha Hadid Red Aqua Table
Not sure what RED is about? Check out the video to see Bono talk about what his campaign does for World AIDS day.
Implications - For a company or organization seeking to gain publicity for an issue of public health, there are few ways more effective than celebrity advertising. By attaching a celebrity name to an atrocity or frequently occurring social ailment, the company puts a face on the issue for the public. The personal connection and familiarity between celeb and consumer humanizes the issue.Stats for Art For Bono's RED Fund Trending: Older & Mild
Traction: 3,387 clicks in 366 w
Interest: > 3 minutes Concept: Art For Bono's RED Fund
Related: 75 examples / 58 photos
Segment: Neutral, 18-35 Comparison Set: 28 similar articles, including: collaborative toy notebooks, comedic cookbook commercials, and futuristic homebody editorials.