To benefit Bono's RED Global Fund to fight Aids in Africa, Zaha Hadid has produced a limited red Aqua Table. Profits from the sale of the table will be donated to the charity. Hadid's Aqua Table made headlines when one of two original prototypes sold at auction for over $250,000.
Not sure what RED is about? Check out the video to see Bono talk about what his campaign does for World AIDS day.
Implications - For a company or organization seeking to gain publicity for an issue of public health, there are few ways more effective than celebrity advertising. By attaching a celebrity name to an atrocity or frequently occurring social ailment, the company puts a face on the issue for the public. The personal connection and familiarity between celeb and consumer humanizes the issue.
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