Zaha Hadid Red Aqua Table
Not sure what RED is about? Check out the video to see Bono talk about what his campaign does for World AIDS day.
Implications - For a company or organization seeking to gain publicity for an issue of public health, there are few ways more effective than celebrity advertising. By attaching a celebrity name to an atrocity or frequently occurring social ailment, the company puts a face on the issue for the public. The personal connection and familiarity between celeb and consumer humanizes the issue.Stats for Art For Bono's RED Fund Trending: Older & Mild
Traction: 3,385 clicks in 362 w
Interest: > 3 minutes Concept: Art For Bono's RED Fund
Related: 59 examples / 45 photos
Segment: Neutral, 18-35 Comparison Set: 21 similar articles, including: stealth ninja sweaters, curved computer monitors, and 80 sculptural candle holders.