Zaha Hadid Red Aqua Table
Not sure what RED is about? Check out the video to see Bono talk about what his campaign does for World AIDS day.
Implications - For a company or organization seeking to gain publicity for an issue of public health, there are few ways more effective than celebrity advertising. By attaching a celebrity name to an atrocity or frequently occurring social ailment, the company puts a face on the issue for the public. The personal connection and familiarity between celeb and consumer humanizes the issue.Stats for Art For Bono's RED Fund Trending: Older & Mild
Traction: 3,403 clicks in 384 w
Interest: > 3 minutes Concept: Art For Bono's RED Fund
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Segment: Neutral, 18-35 Comparison Set: 22 similar articles, including: camping-inspired breakfast menues, zodiac basketball jerseys, and eco diaper packaging.