Zaha Hadid Red Aqua Table
Not sure what RED is about? Check out the video to see Bono talk about what his campaign does for World AIDS day.
Implications - For a company or organization seeking to gain publicity for an issue of public health, there are few ways more effective than celebrity advertising. By attaching a celebrity name to an atrocity or frequently occurring social ailment, the company puts a face on the issue for the public. The personal connection and familiarity between celeb and consumer humanizes the issue.Stats for Art For Bono's RED Fund Trending: Older & Mild
Traction: 3,391 clicks in 374 w
Interest: > 3 minutes Concept: Art For Bono's RED Fund
Related: 30 examples / 23 photos
Segment: Neutral, 18-35 Comparison Set: 11 similar articles, including: geometric orb lighting, jolly underwear ads, and bargain-hunting apps.