The Babkini Seed Pack Branding Focuses on Homemade Ideals

By: Michael Hemsworth - Sep 9, 2016
References: & packagingoftheworld
Newly rebranded by the BREAK creative agency, the Babkini seed packaging features an inviting and familial aesthetic to help create a sense of craftsmanship to the snack seeds.

Featuring the imagery of a Russian grandmother (babushka), the Babkini packaging smiles to the shopper and displays images of fresh items mixed with the product itself. This helps to maintain a sense of simplicity that is becoming a requirement for many consumers who are looking for products that are as simple and delicious as possible.

The Babkini seed pack branding helps to create an inviting atmosphere in the often crowded snack aisle. It brings to mind familial notions and establish that the product is as close to what one might make in the home as possible.