Designed by Leandro Erlich, this illusion is accomplished by two clear acrylic sheets with water in between and a little on top to hide it all. The people are, in fact, "under" the water. When they look up, it looks like an aquarium.
Implications - Modern consumers are looking for art that pushes the limits on creativity. Products that stay on the cutting edge while still performing a function are appealing to customers who desire ways to complete their everyday tasks while staying on trend. In order to attract more shoppers, a company could focus on creating more of their items with these two elements in mind.