Leandro Erlich's Underwater Photography

By: Alex Covert - Published: Jul 29, 2008   Updated: Jul 5 2011 • References: leandroerlich and crookedbrains.net
No... this isn't a new humanoid species that can live under water. This is an art exhibit in the 21st Century Museum of Art of Kanazawa.

Designed by Leandro Erlich, this illusion is accomplished by two clear acrylic sheets with water in between and a little on top to hide it all. The people are, in fact, "under" the water. When they look up, it looks like an aquarium.

Implications - Modern consumers are looking for art that pushes the limits on creativity. Products that stay on the cutting edge while still performing a function are appealing to customers who desire ways to complete their everyday tasks while staying on trend. In order to attract more shoppers, a company could focus on creating more of their items with these two elements in mind.