SEDNA FILMS TAKES OVER VEGAS CASINO, STRIP FOR HGTV'S "DESIGN STAR" PROMOS

Sedna Films, a commercial production company based in Santa Monica, California, recently shot new promotional spots for “Design Star,” an HGTV reality show and interior design competition. The commercials were filmed in Las Vegas where the show’s second season, premiering Sunday, July 22, will take place.

Hosted by Clive Pearse, who also hosts HGTV’s “Designed To Sell,” the show pits aspiring designers against each other as they take on interior design challenges and try to impress home viewers and an expert judging panel with their “design expertise, ingenuity, creativity and ‘it’ factor during the reality competition,” according to HGTV. Designers are eliminated after each episode until one remains. The winner’s prize is his or her own HGTV show.

To promote season two, Sedna Films took over the Planet Hollywood Casino on Las Vegas Boulevard for the set. The entire cast and crew participated in the spots, which included a ride on a rented double-decker bus up and down the boulevard with the lights of the strip ablaze in the background.

“This project was unique in that we needed complete cooperation from a casino and the city and both came through beautifully,” said Sedna owner and executive producer Dirk Detweiler. “We were fortune to have several casinos to choose from for our interiors and the entire strip available for our night exteriors.”

Damon Fortier directed the spots, collaborating with Chris Moore and Jennifer Leitman from HGTV.
Sedna Films is a member of the Association of Independent Commercial Producers (AICP). Other clients include TNT, Shell, Panasonic, Honda, Sony/BMG, Vespa, UNICEF, The NBA, and The Weather Channel.

Sedna Films is represented on the west coast by Lisa Schreiber of Boardalicous in Hermosa Beach, CA (lisa@sednafilms.com), on the east coast by Rich Schafler of Schafler Artists Management in New York, NY (rich@sednafilms.com) and in the mid-west by Dwayne Petch of Petch and Company in Westerville, Ohio (Dwayne@sednafilms.com).

For more information on Sedna Films, visit http://www.sednafilms.com.

For more information on “Design Star,” visit http://www.hgtv.com.

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